MARKETING TIPS

Direct Mail Campaign on a Budget!

USPS now offers small businesses the opportunity to send mailings to every resident in specific areas of your choosing for the low price of only $0.14 per piece! The service is called Every Door Direct Mail, or EDDM, and is great for sending direct marketing mail to announce your business's offerings. You don't have to supply addresses; USPS mails your materials to every household on a particular mail route that you can choose on their website.

Designing and printing your marketing materials can be cost-effective. For example, you can order 1000 postcards for $50 from VistaPrint.com or NextDayFlyers.com, and mail to residences along the waterways for around $140!

The process is quite simple. All you have to do is to create an account with USPS, properly prepare your mail pieces, and bring them to a USPS office with completed form (from the website).

Benefits:

• Minimum to qualify for $0.14/pc is 200 mailing pieces at once.
• No contracts or commitments.
• Send postcards, fliers, or brochures.
• You don't need specific addresses.
• You can choose which postal routes you want to mail to.

How to Sign Up

1. Go to http://uspseverydoor.com/
2. Scroll down on the page until you find a blue tab with the words "Retail Entry".
3. Under step 1, click on Create Account.
4. Then New Users, click on Sign Up & follow instructions.
5. See USPS instructions here.

Printing Suggestions.

Printing of marketing materials is easy with various on-line services:

• VistPrint.com offers free business cards, T-shirts & Magnetic Signs.
• NextDayFlyers.com offers large size 5.3x8.3 post card starting at $40!